We are delighted to announce a collaboration with Maliban Biscuit Manufactories (Pvt) Ltd — a household name in Sri Lanka — to develop a Retail Execution Tracker system that brings the shelf into focus, one outlet at a time.
Few brands are as woven into daily life in Sri Lanka as Maliban. From the House of Maliban, its biscuits and confectionery reach an extraordinary number of homes and shops. So we could not be more excited to share that Team SCITS is partnering with Maliban Biscuit Manufactories (Pvt) Ltd to build a Retail Execution Tracker — and to break new ground in how that vast retail presence is understood and managed.
About our partner
Maliban is one of Sri Lanka's most loved and most established manufacturers, with a brand that has earned its place on shelves across the country over generations. With that kind of distribution comes a real challenge: knowing, accurately and quickly, what is actually happening at the point of sale — outlet by outlet, shelf by shelf.
What we are building
The Retail Execution Tracker is designed to close the gap between head office and the shop floor. Retail execution is all about the fundamentals done consistently — the right products, available, visible and well presented, in every outlet that matters. Our system aims to make those fundamentals measurable.
- Field check-ins that capture availability, visibility and merchandising in seconds
- Photo-backed records so the shelf can be reviewed without a site visit
- Outlet-level insight that rolls up into territory and national views
- Workflows tuned for speed, so reps spend time selling, not filling forms
Get the boring fundamentals measured and visible, and good decisions follow almost on their own. That is what this tracker is for.
— Team SCITS
Why it matters
When a brand is everywhere, small gaps at the shelf add up to a big number. A retail execution tool turns thousands of individual store visits into a single, trustworthy picture — so the field force, the sales leadership and the brand all pull in the same direction. It is practical, unglamorous software that quietly moves the needle, which is exactly our kind of project.
This collaboration marks an important milestone for SCITS, and we are proud to be building it alongside the Maliban team. Watch this space as the Retail Execution Tracker comes to life. #teamscits
