A headless storefront that converts.
A composable, headless commerce build for a multi-brand retailer — sub-second pages and a 31% lift in conversion.
Aurora Retail Group
Retail
5 months
The Challenge
What we walked into.
A monolithic legacy store buckled under campaign traffic, took eight seconds to load, and made every merchandising change a developer ticket.
The Solution
What we built.
A headless architecture — a fast storefront on the edge, a commerce engine behind it, and a content layer the marketing team owns. Merchandisers ship campaigns without us.
The Results
Measured outcomes.
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