Rebuilding the distribution backbone.
A nine-country rollout of a single distribution platform — replacing seven legacy systems and cutting order-to-dispatch time by 45%.
Coca-Cola Al-Ahlia
FMCG
8 months
The Challenge
What we walked into.
Seven incompatible regional systems, each with its own routing logic, pricing matrix, and reporting format. Reconciling them at month-end took ten people three days. Outages during peak Ramadan trading were measured in lost revenue, not minutes.
The Solution
What we built.
A single multi-tenant platform with regional configuration as data, not code. Built in Laravel for the order management core, with a real-time event bus connecting field devices to the central system. Migration was phased by region across eight months — zero downtime, no data loss.
The Results
Measured outcomes.
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